A/W 2023 Mood Board

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I am excited with this project since I really enjoy collecting those beautiful editorial pictures. Our task is to finish the boards for following topics:

  1. 6 themes boards for A/W 2023
  2. 1 for key shape for outwear
  3. 1 for key colour
  4. 1 for the flat for outwear

How I do theme board:

  1. Use WGSN to identity A/W 2023 key trend
    1. Denim on denim
    2. 90s fairy grunge
    3. Dystopian Futures
    4. Pretty Feminine
    5. Elegant Comfort
    6. Dark Romance
  2. Collect the editorial pictures from WGSN, Pinterest and Google. I tried to align the colours and the shapes. Basically, I got 10 to 15 pictures for 1 themes.
  3. Use a UI/UX tool “Figma” to do the layout. Thank god that I learned it in my previous job.

How I do colour board:

  1. Use WGSN to identity A/W 2023 key colours.
  2. Collect the editorial pictures from WGSN, Pinterest and Google. I got around 50-60 pictures in the end.
  3. Put all the pictures in Figma and arrange them in order of colors which took me a long time, during this process, I also removed some images which weren’t suitable for the board aesthetic.

Sarah’s advice:

  1. Decide the shapes first, so at this stage, we don’t confirm the colours and fabric. One of my work “Denim on denim” is the one only focus on fabric.
  2. I did a good job for colour research. Yes, I searched a lots and collected many pictures. Also, i included the silver and gold colours as well.
  3. Having many pictures doesn’t mean they are good; some people can convey a complete story with just 4 pictures.
  4. We should do more research on key shape, it should cover 20-30 styles, but most of us only have 10-15.

Takeaway:

It’s happy to get the appreciation from Sarah. However, after Sarah’s explanation, I realized that my understanding of a mood board was a bit different. A mood board should be a reference collage of images considered at the early stages when a brand decides on the direction, style, and color scheme for the next season. I had put too much emphasis on color uniformity on my theme board, even though it had a narrative, it was somewhat limiting. In terms of colors, my research was relatively thorough; all that was needed was the layout for consistent dimensions. As for key shapes, I thought it was enough to find styles covered by the key trends. However, in reality, I should include more elements and then bring them to the team for discussion.

Additionally, I was a bit confused when doing key shapes because the same style could have various fabrics. I wasn’t sure which one to choose to be more representative in the images. However, after some clarification, I learned that key shapes are only represented the style not the fabrics.